Trash the Dress

Originating in the States, Trash the Dress has hit New Zealand having established itself across Europe, Canada and Australia. A unique interpretation of wedding photography, Trash the Dress has more in common with fashion portraiture. Combining elements of shock and surrealism, wedding photography has evolved to a new level.

At its most literal, Trash the Dress pushes boundaries, guaranteeing disbelief from any grandparent. Brides can choose to risk one of their most treasured possessions, to gain the opportunity to create outstanding images for a lifetime.

Potentially cheesy? Yes! Potentially stunning? Yes! Is this for everyone? No! For brides open to Trash the Dress, you will be guaranteed;

• heaps of fun!
• double the use of your dress!
• to relive the magic of your wedding!
• some discomfort. No pain, no gain!

Are you up for the challenge??

Trash the Dress is shot on a separate occasion to your actual wedding. There are no creative limits, no mother in law anxious about the state of your arrival, and no caterers nervously looking at their watches. A Trash the Dress shoot matches times, lighting and locations to suit. Compared to an actual wedding, we are better able to match the circumstances to the desired outcome. We do not have the same travel restrictions, or time constraints as an actual wedding.

My personal approach to Trash the Dress is probably not actually to trash the dress. Possibly this is what may make Trash the Dress just a fad. I would prefer to treat Trash the Dress as creative, post-wedding portraiture. My intention is to create stunning images that complement your wedding day. Unconstrained from preserving that pristine state of your dress, new opportunities exist. Yet this does not assume any actual damage. Yet if you want to get wet, get off road, get adventurous..., then why not??!!

Click here to view the Close Up TV episode featuring Tony Stewart and Trash the Dress. Skip to chapter three and enjoy.

For more information, including prices, click here. We can discuss ideas and create some magic together. But most of all, have some fun!

PS - No dress was harmed in the making of these photos (though I came close to trashing my gear, twice!!).